Being owned by one’s purpose means that any activity that does not serve this purpose is forbidden. Having a decentralised system of governance gives people shared-ownership of that model, incentivising them to forgo any “cheaper” alternatives as they are benefiting from the shared-ownership model.

Aligning incentives within any system is imperative to its success. The graph below illustrates those aligned incentives that drive our purpose-owned approach. Though just providing an overview, most of the detail here can be found throughout this document.